The Difference between Dynamic and Static marketing lists
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Dyanamic List
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Static List
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Member types
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Leads, Contacts or Accounts
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Leads, Contacts or Accounts
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Adding members
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The query to select members automatically
adds records which meet the criteria
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You can manually
add records using the Add to Marketing List button
Manage Members – Add records using a lookup
Manage Members – Add records using an advanced find
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Removing members
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Members are automatically removed if they no
longer meet the dynamic list query criteria
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Manage Members –
Advanced find to Remove records
Manage Members – advanced find to evaluate members
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Blocked attribute
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You cannot block a dynamic list (you can use
the copy to static button to copy the members of a dynamic list to a new
static marketing list)
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You can block a static list, which stops
members being added or deleted.
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Updating list members
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automatic
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Manual – a static list has to be updated
manually.
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deactivated records/members
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Automatically excluded from the list
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Can lists be added to a campaign
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Yes – All marketing lists can be added to a
campaign and both static and dynamic can be added to the same campaign
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Yes – All marketing lists can be added to a
campaign and both static and dynamic can be added to the same campaign
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