Friday, 29 May 2015

The Difference between Dynamic and Static marketing lists


The Difference between Dynamic and Static marketing lists


Dyanamic List
Static List
Member types
Leads, Contacts or Accounts
Leads, Contacts or Accounts
Adding members
The query to select members automatically adds records which meet the criteria
You can manually add records using the Add to Marketing List button
Manage Members – Add records using a lookup
Manage Members – Add records using an advanced find

Removing members
Members are automatically removed if they no longer meet the dynamic list query criteria
Manage Members – Advanced find to Remove records
Manage Members – advanced find to evaluate members

Blocked attribute
You cannot block a dynamic list (you can use the copy to static button to copy the members of a dynamic list to a new static marketing list)
You can block a static list, which stops members being added or deleted.
Updating list members
automatic
Manual – a static list has to be updated manually.
deactivated records/members
Automatically excluded from the list

Can lists be added to a campaign
Yes – All marketing lists can be added to a campaign and both static and dynamic can be added to the same campaign
Yes – All marketing lists can be added to a campaign and both static and dynamic can be added to the same campaign

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